Product Visualization for Tech Launch
Our team created photorealistic 3D visualizations and animations for a major tech product launch, showcasing the product's features and design with stunning detail and dynamic motion graphics.
Project Video
Product Visualization for Tech Launch - Video Showcase
Final commercial spot
Project Gallery
3D product rendering
Motion graphics sequence
Final commercial spot
Project Info
Client
TechGiant Inc.
Year
2024
Software Used
Techniques
Our Process
Product Modeling
Working from CAD data and reference photos, we created highly accurate 3D models of the product, paying meticulous attention to details like surface finishes, materials, and mechanical components.
Material Development
We developed physically accurate materials for the product, including complex surfaces like brushed aluminum, glass, and specialized polymers, ensuring they would look realistic under various lighting conditions.
Animation & Motion Design
Our team created dynamic animations that showcased the product's key features and functionality, using motion design to highlight technical innovations and user benefits.
Compositing & Final Output
The final stage involved compositing the 3D elements with motion graphics, adding depth of field, lens effects, and color grading to achieve a cinematic quality for the commercial.
Challenges
The main challenge was achieving absolute photorealism while working with pre-release product specifications that were still being finalized. We had to develop a flexible pipeline that could accommodate last-minute design changes without compromising quality or missing deadlines.
Results
The product launch was a major success, with the visualizations playing a key role in generating excitement and pre-orders. The client reported that the quality of the visualizations helped position their product as a premium offering in a competitive market.
EXEIV delivered product visualizations that were indistinguishable from photographs, but with the flexibility of 3D animation. Their work allowed us to showcase our product months before physical prototypes were available, giving us a significant advantage in our launch timeline.
Mark Zhang
Marketing Director, TechGiant Inc.
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