Consumer Electronics Product Models
Photorealistic 3D models of consumer electronics products created for marketing materials and product visualizations before physical prototypes were available.
Project Gallery
Smartphone model rendering
Wireless earbuds model
Product animation for marketing
Project Video
Consumer Electronics Product Models - Video Showcase
Product animation for marketing
Project Info
Client
TechGiant Inc.
Year
2024
Software Used
Techniques
Our Process
CAD Data Conversion
We began by converting engineering CAD data into formats suitable for high-quality rendering and animation.
Material Development
We created physically accurate materials for all product components, including specialized materials like brushed aluminum, glass, and polymers.
Studio Lighting Setup
We developed virtual studio lighting setups that mimicked professional product photography conditions.
Animation & Rendering
Using Cinema 4D and Redshift, we created animations that showcased product features and rendered final images and videos for marketing use.
Challenges
Creating photorealistic product visualizations based on engineering data that was still being finalized required close collaboration with the product design team and a flexible workflow that could accommodate last-minute changes.
Results
The product visualizations were used in marketing materials months before physical prototypes were available, helping the company generate pre-launch interest and secure retail partnerships.
EXEIV's product visualizations were so realistic that even our engineering team had trouble distinguishing them from photographs. Their work allowed us to begin our marketing campaign well ahead of production, giving us a significant competitive advantage.
Lisa Chen
Product Marketing Director, TechGiant Inc.
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